Our products are the real deal. There is a reason why Cod Liver oil has had a historical imprint in our memories as being something we needed but dreaded to take. If you choose to buy a liquid product please do so knowing that there is a discipline that some have to acquire to take the product. FCLO is not 'convenient' for some to take but rather necessary. Batches vary wildly in taste, odor, texture etc... We do not send samples out for 'taste' testing nor do we concern ourselves in areas other than nutrient integrity. Taste, odor, texture is what it is.
Some can take straight without issue, others have to find ways to mix in other foods. Some will take only capsules.....
other notes: no need to refrigerate if you prefer. If you do refrigerate some products will become thick or cloud or even form crystals. This is not an issue other than texture.