New Labels, Same Product ... and New Website Sneak Peek!

By Green Pasture Products  September 19, 2016

We want to update you about our evolution! 

As we've already announced, we have brand new labels that will start to appear on our products as inventory moves. For clarification, while the labels are new, our products are the same.  Over the years we have at times made minor changes in our recipes that are reflected on the labels, such as a the removal/addition of stevia or cranberry seed oil.

Complete Oil Blend

Since we were already involved in a complete redesign of our label, we decided to take the opportunity to change the name of a couple of our products for greater clarity. One of them is currently listed as Infused Coconut Oil. We've renamed that to Complete Oil Blend for greater clarity. It is a blend of all of our oils: cod liver oil, skate liver oil, butter oil and coconut oil, so we think this new name is a better reflection of the product.

Concentrated Butter Oil

High Vitamin Butter Oil is a term coined by Dr. Weston A. Price. Until recently, we called our butter oil by that name. Over time, we found that as our customer base has expanded beyond those who were already familiar with this term, it prompted a fair amount of questions. We decided that Concentrated Butter Oil would more clearly describe the product as the butter oil is concentrated through centrifugation. The butter oil is the same product, just a name change. 

Since we are on the topic of butter oil, we thought we'd share the content that will appear on our new website as it pertains to our Concentrated Butter Oil partner: 

The Story Behind Our Butter Oil

Nebraska Farmer Cover

As a family, we kept cows on pasture and milked them for the butter oil we created for a number of years until it wasn't sustainable for us to do so any longer. We were working too many 18 hour days, 7 days a week. We no longer had time to garden, plant flowers, or spend time as a family. We could not expand our work and could not find enough local farmers who could sustain our production, let alone grow with the expanding demand for our butter oil. Wanting to secure the long term availability of a quality product, we spent a fair amount of effort locating an ideal circumstance that would allow us to grow with our community’s needs. We were seeking top quality grazing land and land management, dynamic farming practices, the right number of cows, and a conducive environment. We sought out partners and found the perfect match. We are partnered with a dairy farm in Argentina to assist us with some of our process. They have provided us with the following statement for use on our new website:

Company´s Origin

Our story starts back in the middle of the 19th Century—a time where in Europe there weren’t enough opportunities and our ancestors decided to emigrate to Argentina, South America, to get a new and fresh start.

Folks back then started an enterprise importing goods from the old world such us olive oil, balsamic vinegar, wine and other kind of products. Once the World War I began, the Europeans went to fight and needed to import their food to survive. By that time, our Company started supplying large quantities of butter to the United Kingdom.

Slowly, the second-generation started to integrate the production of dairy goods getting involved not just in the expansion, but also in the milking. Dairy farming is hard work and requires dedication, but there are many rewards. The third and fourth-generation in the Company focused on dairy production, doing natural products for the local market and to foreign countries. Through the years we have maintained the belief that a sustainable approach to agriculture could help rural communities to survive as well as preserving the soil properties.

Cross Roads

By chance or destiny we met Dave Wetzel, from Green Pasture. By that time, he was looking to develop one of his main products, the butter oil. The combination of climate, our generational involvement in the dairy business, our ability to produce the butter oil's raw materials to Green Pasture's specifications, the land and cow base to meet his customers growing needs, our involvement in exporting products, some of the best soils in the world and our dedication to producing quality dairy products from our farm created a special family and company relationship.

Our dairy production is located in the heart of the Argentinean Pampas, one of the richest soils in the world. We have a great advantage, we are vertically integrated, in this way we are able to orientate our grasses and our milking production in order to develop the best natural butter oil, just like it was done by our ancestors in the past. It is important to remark that our cows are fed from green pastures every single day. We worked with Dave to match grazing and overall cow treatment protocols to Green Pastures needs and monitor the pastures and the resulting butter oil product's nutrient quality. The quality of the pasture and soil is what gives the butter oil we produce its excellent quality not only for Green Pasture's customers, but the natural and relaxed conditions enable us to provide the kind of products we want for our families and our community.

We depend on our people, our team of herdsmen, veterinarians, and nutritionists to help us provide the best care possible for our cows. At the end of the day, we take great pride in knowing the work we do matters to so many people all over the world.

New Website

Please note that this website is about 10 years old and a fair amount of the content needs updating! As such, we are in the process of creating a brand new website with responsive design, and a greatly improved user interface that will reflect our new look and feel. If you have any questions about the content on this current website as we are in transition, please contact us.

Here are some photos that will be included in our new About section. We were honored to receive the Nebraska Distinguished Entrepreneur Award in 2012:

We will share more "sneak peeks" of our new website in subsequent posts! 


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Green Pasture Products, Vitamins & Food Supplements, Oneill, NE